How Taking a Chance on Sales Navigator Paid Off for Sparq Designs Sales Navigator Challenge: As an up-and-coming agency, Sparq Designs has to scrutinize every dollar spent. As such, vice president Jim Blundo was somewhat reluctant when Eve Griffin came aboard as a senior marketing specialist in early 2018 and insisted they give Sales Navigator a try for business development, citing her success with it in a previous job. Blundo says he was skeptical of the investment at first, because he wasn’t confident this approach would be much different from cold emailing. “But when you believe in the person who is presenting it to you, as we do with Eve, we trusted that if this was her advice, then this was something that was worth a chance.” page 1 of 2 LOCATION Wexford, PA NO. OF EMPLOYEES 20

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