SUBWAY AUSTRALIA & NEW ZEALAND The world’s largest quick-service restaurant chain Australia and New Zealand is the brand’s third largest market outside the United States The B2B market is a major customer segment for Subway ® Catering OBJECTIVES To increase new customer conversions To maintain cost eectiveness in cost per conversion LinkedIn is our strongest platform for eectively reaching and targeting the professional market. With the LinkedIn Marketing Solutions team’s invaluable insights into campaign optimisation, we were able to achieve campaign results that Subway is extremely pleased with. Josh Mills, Digital Director, Ikon Communications LinkedIn Website Demographics Plugged the LinkedIn Insights Tag into the Subway website to gain professional demographic

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