Case Study

How Steep & Mellow Found Its Retail Groove

How Steep & Mellow Found Its Retail Groove

Pages 3 Pages

How Steep & Mellow Found Its Retail Groove Who Is Steep & Mellow? Steep and Mellow creates groovy beverages that help promote health, wellness, and environmental responsibility. They are a female-founded, mission driven brand whose vision is to create a more mindful, creative, and sustainable world; one sip at a time. Their purpose is to create opportunities for their community of customers to make small changes towards becoming the brightest versions of themselves all while helping to heal the earth. All of their ingredients are sustainably sourced from around the globe and housed in completely compostable packaging. “Convictional was able to facilitate the connections between us and our biggest accounts.” - Meg Pedersen, Founder, Steep & Mellow 1 STEEP & MELLOW CUSTOMER STORY2 STEE

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