The Sports Equipment Manufacturer faced aging infrastructure and increasing reliability issues, prompting the need for scalability and flexibility. Partnering with Softchoice, they transitioned from an on-prem setup to a hybrid cloud model using AWS. Softchoice’s Cloud Readiness Review and Software Asset Management support guided the migration, helping the SEM control licensing costs, improve agility, and reduce reliance on physical systems. The transformation enabled faster responses, enhanced risk management, and strengthened collaboration between IT and business teams, positioning the company for continued global expansion and innovation.

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