How Sinclair Broadcast Group Harnesses the Power of UGC to Report the News and Cultivate Community 9 MIN READ | PUBLISHED: JUNE 10, 2021 | OTHER Sinclair Broadcast Group (SBG) is a U.S. diversified media company that focuses on local news, sports and general entertainment. You wouldn’t realize they began with just one UHF television station in Baltimore in 1971. Over the years, Sinclair has seen exponential growth—now encompassing 186 television stations across the country, 73 of which are news stations. In addition, they own 19 Bally Sports regional networks; Marquee, the exclusive home to the Chicago Cubs; Tennis Channel; over-the-air networks including Comet, Charge! TBD and Stadium; and FAST channels through STIRR and NewsOn. As a large local news organization that produces over 2,500

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