Case Study

How Samsung Surprised And Delighted Customers With Launch Of The Galaxy Note 4.

How Samsung Surprised And Delighted Customers With Launch Of The Galaxy Note 4.

Pages 2 Pages

A Harte Hanks Case Study How Samsung surprised and delighted customers with launch of the Galaxy Note 4. The challenge The challenge for any brand is to break through the clutter and keep online communities engaged through authentic communication— particularly at pivotal moments like a flagship product launch. The Galaxy Note 4 was launched in 2014 and had been praised by the tech press for its great productivity features, which Samsung

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