We are a retail innovation company on a mission to democratise data intelligence. We provide data science solutions and digital tools that deliver quantifiable insights and actionable recommendations with direct and sustainable impact on key metrics. Salsa, a Portuguese fashion brand, pioneer in the denim world, needed to better understand who their customers are, with the intent of optimizing the connection between in- store customers, sales and stock. The solution was Customer Profiling, our retail analytics platform that collects highly flexible and non-intrusive visitors demographics data and turns it into action. With Customer Profiling, Retailers are able to: How Salsa used demographic data to target marketing actions and boost sales Position the brand more efficiently Optimiz

Join for free to read