How RSA’s Online Product Launch Fueled Their Sales Pipeline Introduction Ask Alex Bender about product launches and he’ll tell you that the traditional way of doing things is history. “We’re in a new age, which requires new thinking,” said Bender, Director, SMC Marketing at RSA, a division of EMC. Bender was responsible for the high-profile launch of RSA Security Analytics, a set of data analytics tools from the security vendor. Under the taglin

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