This Industry Cloud Business Transformation Study, presented by Pricefx, highlights how their Optimized Dynamic Pricing solution revolutionized Dorman Products' global pricing strategy. Dorman, a leader in the automotive aftermarket, faced significant challenges with a fragmented, error-prone manual pricing process reliant on spreadsheets and emails, hindering their ability to leverage internal and external data for informed decisions. By implementing Pricefx's cloud pricing software, Dorman successfully centralized and automated their pricing. This integration enabled easy implementation of price changes and eliminated revenue loss from excessive discounts. The study demonstrates Pricefx's solution as reliable and scalable, transforming Dorman's pricing process and analytics for enhanced

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