CASE STUDY KESKO LOYALTY PILOT HOW PERSONALISED IN-STORE OFFERS ARE SET TO TRANSFORM FINLAND’S LEADING SUPERMARKET LOYALTY SCHEMETHIS CASE STUDY REPORTS A PILOT BY WALKBASE AND FINNISH GROCERY RETAILER KESKO TO TEST HOW PERSONAL OFFERS TRIGGERED BY CUSTOMER LOCATION ARE ABLE TO BOOST RETENTION, LOYALTY AND SALES. SOLUTION With Walkbase, K-Plussa was able to change the context that people receive offers. Instead of email, a set of ta

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