PayMaya, a digital payments firm with 28 million users, faces two key challenges: attracting and retaining specialized talent in a competitive market and ensuring employee engagement during the pandemic. Using LinkedIn Talent Solutions and LinkedIn Learning, PayMaya strengthened its employer brand, reduced headhunting fees by $213,000, and achieved a high activation rate for LinkedIn Learning, with 84% of staff learning new skills and 72% becoming repeat learners. These efforts also led to a 50% drop in attrition and above-benchmark employee engagement, positioning PayMaya for sustainable growth in a rapidly changing industry.

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