RED CARNATION HOTELS CASE STUDY How our display campaign generated 22 times more revenue for Red Carnation HotelsWHAT WAS THE BRIEF? Red Carnation Hotels wanted to increase brand awareness and bookings for seven Red Carnation Hotels, targeting prospects in the USA and the UK. Their specific goals was to achieve a CPA target of £50-£75 across the seven hotels. They also wanted to test the effectiveness of user generated content (UGC) creative (which had worked well in the social space) in display versus professional creative. RED CARNATION HOTELS CASE STUDY DRIVING ROI FOR RED CARNATION HOTELSWHAT DID WE DO? We targeted affluent travellers who both had the budget to afford a stay at a high-end hotel in London, and were exhibiting a clear desire to do so. We used look-alik

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