How OrthoSouth Created a World-Class Patient Experience Using Data
How OrthoSouth Created a World-Class Patient Experience Using Data
4 PagesOrthoSouth used SocialClimb’s HIPAA-compliant predictive data to target potential patients with personalized postcards, generating 218 new patients and over $300K in revenue. By aligning data with direct mail, they achieved an 1,801% ROI. Marketing Director Melissa Kandel emphasized tailoring messages for high-impact results. Using actionable performance data, she built a multi-channel strategy and optimized spend. With tools to track conversions and segment audiences, OrthoSouth created a seamless patient experience and $326K in incremental revenue, achieving a total ROI of 1,814%.
