Case Study
How one of America’s largest in-store ad business uses Contify for their Market Intelligence newsletter
How one of America’s largest in-store ad business uses Contify for their Market Intelligence newsletter
(/resources/reports/b2b-marketing-report) Case Study (https:/ /www.contify.com/case-studies) How one of America’s largest in-store ad business uses Contify for their Market Intelligence newsletter Learn how one of America’s largest in-store ad business depends on Contify for a Market Intelligence newsletter read by their management and strategy teams Business Challenge The marketing company that controls a third of the in-store ads and grocery coupons business in the United States works with several stakeholders across the value chain. They were nding it challenging to stay on top of their market landscape – competitors, vendors, retail partners, and several industry associations. They were using Google Alerts to track companies and the retail industry but the management and executive tea