(/resources/reports/b2b-marketing-report) Case Study (https:/ /www.contify.com/case-studies) How a Big 4 accounting rm set up its Market Intelligence program using Contify Learn how this Big 4 accounting rm set up its Market Intelligence program using Contify to track competitors, customers, and industries Business Challenge The accounting industry had been going through major changes. Mandatory auditor rotation had become standard practice. Accounting and auditing rms had to let go of their existing clients and develop strategies to win accounts from their competitors. In addition, accounting rms were looking to get into other business services such as legal services, which would bring in new revenue streams. However, doing this meant that accounting rms were now competing with a com

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