How Lyft Hailed An Amazing Customer Experience With T estlio CASE STUDY Transforming transportation BACKGROUND Logan Green and John Zimmer founded Lyft to change transportation for the better and improve the future of our cities. Since launching Lyft in 2012, the duo has grown the business into an on-demand transportation service that is essential to the lives of millions. At the core of Lyft’s success is a promise: riders can always get where they need to go, and drivers can access riders on Lyft’s network. Lyft fulfills this promise to riders and drivers with technology. The intuitive app ensures customers accomplish their goals quickly and consistently. Today, Lyft is available in more than 300 cities nationwide and 4 out of 5 rides receive a 5-star rating. Lyft knows that a fir

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