Mobile In 2020, during a tumultuous and unprecedented time for most businesses, Babbel saw: On a scale from zero to one hundred, we’re now at a 20 with everything we would want to do [in terms of personalization]. At the end of the day, that’s where the motivation lies and where the success in keeping the user engaged lies... [and] everyone has their own individual language learning journey. And it’s our job to help each and every single learner. Everybody who comes to Babbel wants to achieve something at the end of the day. And we’re just the means to the end.” — Nina Pollex, Director of CRM at Babbel “ +25% +200% +100% Increase in user engagement YoY increase in EU subscribers YoY increase in U.S. revenue How Language Learning App Babbel Personalizes the Mobile User Expe

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