Case Study
How KISS Slays in Style on Social Media by Using Sprout Social
How KISS Slays in Style on Social Media by Using Sprout SocialKISS didn’t become the world’s largest manufacturer and distributor of professional-quality beauty products without understanding and catering to what consumers want. And now that swapping beauty tips and showing off new styles has moved from the salon to social media, you can be sure the brand has followed suit. So how does KISS support in-store and e-commerce sales on social? Through a healthy dose of style and smart strategy powered by Sprout Social. Since signing on with Sprout, KISS has seen a 73.2% boost in engagements across Facebook, Twitter and Instagram, as well as 121,585 link clicks, an all-important metric in the retail space. And if Social Media Manager Assunta Catalano has anything to say about it, the brand is ju