How Khoros Helped the Dairy Industry Tell Its Story
How Khoros Helped the Dairy Industry Tell Its Story
6 PagesHow Khoros Helped the Dairy Industry Tell Its Story CASE STUDYWant to learn more? Visit us at Khoros.com or email us at questions@khoros.com VP of Digital, Edelman Mark Biegansk With Khoros, we can dig deep into real-time data to see consumer conversations, and we can contribute to them in meaningful ways.Executive summary Want to learn more? Visit us at Khoros.com or email us at questions@khoros.com The U.S. dairy industry was facing negative conversations and misinformation about its product on social media. Dairy Management, Inc. (DMI), the farmer-funded marketing arm for the U.S. dairy industry, sought to counter harmful messaging, unite the dairy industry with a consistent voice, and engage consumers in a positive way about the benefits of dairy. To help reach their g
