How Intelligence and Conversations helped the Dairy Industry Effectively Tell Its Story
How Intelligence and Conversations helped the Dairy Industry Effectively Tell Its Story
3 Pages1 In today’s complex communication world, people get information from myriad sources – blogs, social networks, traditional news, search engines and their peers. To address this new reality on how to reach and engage consumers in a digital world, Dairy Management, Inc. (the farmer- funded marketing arm for the U.S. dairy community) in partnership with Edelman sought to unite dairy farmers with a consistent voice to proactively engage consumers
