CASE STUDY How Kellogg Has Stayed Ahead of the Demand for Product Content Transparency 88% of consumers say that detailed product content is extremely or very important to their purchasing decision. (Google Shopping Guide, 2016). Accurate, rich and timely product content is critical in the path to purchase from discovery to delight. T oday’s consumers immediately turn to their mobile devices when contemplating making a purchase. A wealth of information is a mere tap away via our smartphone apps and a poor experience can be easily replaced with another viable option a click away. "Consumers expect more transparency from brands and having accurate data allows us to evolve how we engage with consumers on digital and social platforms whether we are marketing en masse or having one-on-o

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