AN INITIATIVE BY: SCIENCE BASED TARGETS CASE STUDY: KELLOGG COMPANY INTRODUCTION Kellogg Company (also known as Kellogg’s) is a multinational food manufacturing company headquartered in Battle Creek, Michigan. Kellogg produces cereal and convenience foods, including cookies, breakfast cereals, frozen waffles, and vegetarian foods. The company’s brands include Froot Loops, Corn Flakes, Rice Krispies, Special K, Pringles, Pop-Tarts, Nutri-

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