How Intersoft is helping Kettlewell Colours manage rapid US growth The challenge Online fashion retailer Kettlewell Colours had been working satisfactorily with Intersoft’s Intelligent Shipper solution since 2018, shipping up to 140,000 deliveries a year to around 30 countries worldwide via its chosen carrier Royal Mail International. However, when its US market grew from almost nothing in 2019 to 20% of its business in 2021, the company knew it would need an additional carrier to cope with demand. Then, when the Covid-19 pandemic hit in 2020, the existing Royal Mail International carrier service, combined with the challenges of the United States Postal Service (USPS), could no longer meet the average delivery time of around five days. In some instances, deliveries slowed

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