Craft Gin Club enables growing subscription demand with Intersoft Intelligent Shipper ® The challenge At the start of every month, Craft Gin Club, the world’s biggest gin of the month subscription club, ships a huge volume of parcels (more than 80,000) to members – all in one go. The logistical challenge is sizeable, and the Royal Mail Click and Drop user interface it had been historically utilising to complete the challenge, was labour intense and time consuming now that the business was growing at pace. With each batch limited to 2,000 records, it took over 40 print runs to produce all the labels needed, with each run requiring an import file to be produced. Invariably, these files threw out import errors that needed fixing before printing could take place. An entire day

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