Units sold increased 70% How Insignia helped a brand improve set compliance and increase sales in historically hard-to-install stores. THE CLIENT National Meat Snack Brand THE SITUATION The brand was facing challenges at a subset of stores belonging to a national mass retailer. Stores were underperforming due to the difficulty of keeping secondary space programs set and stocked. Knowing Insignia’s expertise with this retailer, the brand turned to us for help. THE STRATEGY In collaboration with the client, Insignia formed a two-step approach. First, we developed impactful creative designed to capture the shoppers’ attention. Next, we worked with the execution team and devised a plan to ensure the planogram could get fully set and stocked in the challenging stores. We successfull

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