How HouseCall Pro increased their close rate by 15% using SMS Roland Ligtenberg and his team at Housecall Pro have been using SMS as a critical part of their sales process for some time. We had their team participate in our closed SMS beta to provide that same honest and direct feedback our product team has always relied on. Now that SMS is available to all Close users, we asked Roland to share his thoughts and best practices when considering to use SMS in a sales process. Here’s what he had to say: What role does SMS play in your current sales process? “Because we sell to small businesses (1-20 employees), SMS is a critical medium we use to communicate with them. The easiest way to increase your sales conversions across the funnel from education > sale, is to communicate in the medium y

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