Auth0 helped GrandVision deliver a seamless omnichannel retail experience by centralizing customer identity across its 7,000+ stores and online platforms, so shoppers could move effortlessly between channels while staying securely recognized. By providing secure authentication, including flexible options like passwordless login, Auth0 protected sensitive medical and payment data without adding friction to checkout or account creation. This allowed GrandVision to focus on building customer-focused digital services while relying on Auth0’s scalable, managed identity platform and responsive support to keep the experience smooth and reliable worldwide.

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