How Dubai-based Careem attracts top Silicon Valley engineers.

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Careem, a fast-growing Dubai-based company, struggled with attracting the right job applicants despite high interest. To focus on quality over quantity, Head of Talent Acquisition Nicki Hague leveraged LinkedIn Career Page and LinkedIn Recruiter to strengthen Careem’s employer brand. This strategy led to a 5x increase in LinkedIn followers and improved global brand reach. By showcasing company culture and filtering applicants, Careem attracted top Silicon Valley engineers and saved time in the recruitment process, making LinkedIn essential to their success.

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How Dubai-based Careem attracts top Silicon Valley engineers.

How Dubai-based Careem attracts top Silicon Valley engineers.

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