Problem How does TURNkey IT increase consideration in their quest to be the prominent IT service for local business owners? Solution With strategically placed OOH displaying exclusive offers. Background TURNkey IT provides IT solutions for smaller businesses. They are in a growing field with many competitors appearing in the Chica - goland area. Objective TURNkey IT’s goal was to grow brand awareness and establish themselves as the premiere, outsourced IT service provider for small businesses throughout Chicago. Strategy Beyond mass-reach tactics, TURNkey’s strategy was to reach a target audience of males 45-65 who are decision makers, CEOs or local business owners that would be interested in outsourced IT services. The campaign was spread across strategically- placed, audie

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