Problem How does a local store restablish it’s clientele after moving locations? Solution By using OOH advertising to reclaim your audience and reach potential new customers. Background In October of 2013 Gentry Heating discovered that it had lost market share in the northern sector of their Asheville, NC market. The business had been located in North Asheville from 1963-1997 and then moved to the east side of town. Mr. Gentry noticed that the number of active service agreements that he had were much less in the northern sector than in previous years. Objective The campaign was aimed to not only increase service agree- ments but to restablish the company’s standing as the historically prominent service provider. Strategy Along with the media company and a direct mail advertiser

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