Problem How does a university football team inspire a disenfran- chised NFL community? Solution By using an out of home (OOH) campaign to reach the football viewing community through San Diego. Background After the NFL’s San Diego Chargers left the area to relocate to Los Angeles, the community was left with a feeling of abandonment. Many sports fans, after years of support, attendance and team spirit, disposed of their fan gear to show their disappointment, and anger. San Diego State University (SDSU) saw this as an opportunity to inspire the community to keep their love of football with a simple, but very powerful campaign. “One City. One Team.” Objective To generate interest in the upcoming football season, and inspire SDSU students, alumni, fans and affiliates to purc

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