Problem How does a local store reach new clients? Solution By adding OOH advertising to their media mix. Background Interior Design was historically a heavy broadcast TV and radio advertiser. OOH had never been a part of the company’s media mix and Interior Design was reluctant to try it but after meeting with media company Interior Design was willing to run a digital campaign. Objective Interior Design wanted to see delivered results in impressions with adults 18 and up using the digital network package. Strategy The campaign strategy was set to run a four week digital network campaign to generate sales and sell flooring with the promo - tion of free installations and furniture movers during the annual sale. Plan Details Markets: La Crosse, WI Flight Dates/OOH Formats: • Digi

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