Problem How does a local restaurant appeal to a larger audience? Solution With a fresh out of home (OOH) campaign. Background The advertiser was trying to get away from discounting using coupons, and needed a fresh approach with creative messaging. Objective To enhance the client’s weekend brunch traffic. The target was geographic placements within their service area. Strategy The plan used strategically placed billboards within the client’s service area, using Geopath ratings. Plan Details Market: St. Louis, Missouri Flight dates were 1/2 - 1/29/17, using posters against 18+ impressions. Results The client achieved a 38 percent increase in same store results from 2016, with no other supporting media. The client has abandoned all forms of traditional advertising except for

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