Problem How does a client with a limited budget reach a large amount of people? Solution By creating a cost effective OOH campaign that reaches a wide area. Background University at Buffalo Education Opportunity Cen- ter had a limited ad budget, but needed to reach people who had not finished their college degree or were looking for skilled training in a different trade. Objective To increase the awareness in the area and fill their fall classes with adults looking for career certifications or switching careers. Strategy The team used full bus backs to circulate their messages along the heaviest traveled roads in Erie and Niagara County. Plan Details Market: Buffalo, New York Flight Dates: 06/05/2017-07/02/2017 OOH Formats: Full Bus Backs Results Enrollment for the follow

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