Problem How does the Library of Congress advertise the upcoming base- ball exhibition? Solution By placing creative in key areas near the local baseball stadium. Background The Library of Congress wanted to drive attendance to the base- ball exhibition and the related programming throughout the year. Objective The Library of Congress wanted to attract a wide variety of audiences, including MLB All-Star game visitors and tourists. Strategy Strategically placed bike share displays near Nationals Park and downtown bus ads to reach game day attendees as well as locals and tourists. A contextually relevant campaign coincided with the height of baseball season surrounding MLB All-Star week and beyond. Plan Details Markets: Washington DC Flight Dates: June 25, 2018 - July 22, 2018 O

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