Problem How do you reach a wide audience base to tell them about your latest service? Solution By using eye catching creative in multiple formats across several locations. Background Central Arkansas Library System (CALS) is an ever-growing library that offers more than a traditional Library system. The library system offers children’s events, discounted community performances and movies, literary tests, fundrais- ers and interactive social media promotions to members. This campaign was created to inform CALS mem- bers that they can rent e-books from the library system, straight from their mobile devices. Objective CALS serves residents in Pulaski and Perry Coun- ties and uses this region as a target, since card holders are eligible based on where they live. For this particul

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