Problem How do you increase awareness of the Victim Service Center in Cen- tral Florida? Solution By using an OOH campaign with strong tag lines. Background The Victim Service Center has been a local non-profit in Orlando for over 15 years. It focused primarily on two of the three counties in the CCO metro Orlando area. The center’s goal is to keep the public informed of their resources available should the unthinkable happen. Remaining top of mind as a resource for victims of crime in Central Florida remains a struggle for their agency. Objective The goal was to come up with a tag line that spoke to each specific target as well as several posters that executed similar mes - sages in Spanish. The campaign this year needed to speak specifically to males, college students, the LGBT comm

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