Problem How do you increase a local law firm’s client base in a competitive market? Solution By using a year long detailed out of home (OOH) multi media campaign. Background Caroselli Beachler & Coleman is a prestigious Pittsburgh law firm that had become sluggish in their advertising efforts. For years, much of their business came through referrals but as senior partners retired, it became abundantly clear to the firm’s younger lawyers that some - thing needed to be done. They had previously tried several forms of advertising, but not OOH. Objective Caroselli Beachler & Coleman needed to re-energize the brand and connect with a younger generation. Strategy The client used a mix of traditional bulletins and posters, as well as digital posters that would focus on three areas

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