Problem How do you get fans excited about a team with a losing record, and still sell out the stadium? Solution Reach out to the fans by getting creative with OOH. Background St. Louis was ready for some 2005 football and tackled their fans in a totally creative way. That was the goal for Robb Haas, Media Buyer at Rodgers Townsend in St. Louis. For the last two campaigns, the Lamar transit office and Rodgers Townsend ad agency, both in St. Louis, have rou- tinely utilized the Station Spectaculars at the 8th and Pine Metrolink stop on the way to the Edward Jones Dome to reach St. Louis Rams fans. In 2005, Rodgers Townsend decided to shift outdoor dollars and do something new. The advertiser fresh campaign to reach out to Rams fans to cre- ate excitement about the upcoming

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