How Cellular Sales’ focus on better stores, better people, and better management led to the need for better processes
How Cellular Sales’ focus on better stores, better people, and better management led to the need for better processes
8 PagesOUT GR O WING A HOMEGROWN SOLUTION How Cellular Sales’ focus on better stores, better people, and better management led to the need for better processes and a new software partner, iQmetrix. ®Dane Scism and two friends opened their first wireless retail store–well, “wireless” might be stretch... they were selling bag phones, but nonetheless, they were on a mission to do things differently. After buying out his two partners early on, Dane set out on creating a company that didn’t operate from the same playbook as its competitors. Starting on a kiosk business model (which was quite possibly the first wireless kiosk in a mall) and a fierce dedication to creating better stores, better people, and better management, Dane began to see to the enormous potential that would become the 72
