Problem How do you create consumer interaction for a campaign focused on other media? Solution Add unique out of home executions to the mix to build momen- tum. Background In 2009, Subaru’s creative agency came up with the “Feel the Love” campaign to launch the redesigned 2010 Subaru Legacy across TV, print and online. The campaign centered around the idea that customers could “Feel the Love” for the Legacy, which would be visually measured on a “Love Meter.” To create momentum behind the campaign, the creative agency challenged the media planning agency to help with creating a customized out of home experience that would bring the “Feel the Love” campaign to life: a real “Love Meter.” Objective The overall objective was to create buzz surrounding the launch of the 2010 Subaru Lega

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