Problem How can Stitch Fix engage with new and existing clients to sustain momentum? Solution By creating a experiential event aligned to a major cultural event to engage consumers. Background Stitch Fix, the online personal styling service, experienced remarkable growth in five short years. As it moved into the next phase of its business, it sought to establish a more emotional connection with new and existing clients, while continuing to drive further growth. The brand was seeking an opportunity that was reflective of its clients’ unboxing experiences; that of confidence, discovery, and delight. Objective In February 2019, as pop culture obsessed over celebrities’ red carpet looks, Stitch Fix introduced its first-ever brand campaign, seizing an opportunity for everyday

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