Problem How can Netflix use the circulating buzz for the popular show, Stranger Things, to sustain the anticipation for the second season? Solution By employing vivid creative that pulled elements from the show. Background When the Stranger Things Season 2 brief came in, there was already social chatter regarding the return of the series. In terms of opportunities, this was one of Netflix’s most popular series and had a huge fan following. The challenge was to maintain the excitement surrounding the show for current fans, as well as encourage potential new ones to watch Season 1 in preparation. Objective One of the main themes for Season 2 was “the upside down.” The goal of the campaign was to contextually align with that theme and use media creatively to gain buzz and

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