Problem How do you raise awareness of your store in a down- town urban location? Solution Use bike share ad panels and posters creating a local- ized campaign. Background Client was looking to raise awareness within a one mile radius of their location. Objective The objective was to raise awareness on store location, and that they offer more than just hardware using the tag line, ”Helping You Inspire Your Urban Lifestyle” Strategy Utilizing multiple posters to reach select areas of the city, as well as bike share ad panels for hard to reach areas. Locations were selected based on known pat- terns for vehicle and pedestrian traffic from Geopath, and targeted residents along with business owners in the area. Plan Details 8/21/17 - 9/21/17 (4 weeks). Out of home (OOH) Formats

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