Give Product Marketers Better Tech Tools If you give Product Marketing better tools they will help Sales win more deals. It is really shameful in today’s age how underdeveloped and non-integrated Product Marketing tools really are. Companies are losing deals everyday as a result. Here is the basic logic: 1. A sales person who has better customer Value Intelligence than their competitor has a better chance of winning. 2. The backbone of Value Intelligence is the threading of: Customer Challenge » What the Customer Gets from You to Solve the Challenge » How You are Differentiated from the Next Best Alternative » Who Cares at the Customer » What are the Customer Metrics and Financial Outcomes that result. In many circles this Value Intelligence is referred to as a Value Pro

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