Problem How can out of home help AAA reach their yearly membership goal? Solution By advertising on bulletins that include a promo code. Background AAA Hudson Valley was one of two AAA clubs in the area. AAA’s challenge in advertising was that they needed to reach people who live or work in the coverage area - those most likely to need their services. Objective The goal of this campaign was to boost membership at the end of the year so that the club could achieve its overall yearly membership goal. This could include new memberships, gifts of memberships, or renewing of previous memberships. Their target audience includes drivers, parents of young drivers, and anyone who may benefit from AAAs road and travel services. Strategy Out of home was the most obvious choice to reach

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