CASE STUDY AAA OBJECTIVES ? Help 45 federated clubs build stronger lifelong relationships with 55,000,000+ members. ? Deliver more personalized marketing by using analytics far more eff ectiv ely. ? Manage explosive increases in data volume and velocity. ? Gain great er c onfidence in the accuracy and alignment of data from sources AAA National did not control. AAA RESULTS ? Automated 90%+ of its data man

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