Problem How can Mastercard build awareness for their convenient contactless payment method? Solution By showcasing how the card makes life easier with a tran- sit campaign. Background Contactless payment is increasingly becoming part of day-to-day lives from everything such as small purchases like morning coffee to large scale retail purchases. There has been huge anticipation of contactless payment being introduced on the New York MTA as a way to simplify the commute and avoid long lines to refill a Metro Card. At last you would be able to tap and travel! The brand wanted to better associate itself with contactless payment solutions and make it the preferred payment method of consum- ers. Simultaneously, they wanted to demonstrate how the brand makes users’ lives easier

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