Problem How can LOLA Apartments urge potential residents to come experience the complex? Solution By communicating the upcoming opening and proximity of the new development with directional out of home. Background LOLA, a new apartment complex in the developing Riverview area, was anxious to promote their community. Their goal was to book tours so potential residents could experience the incredible amenities that the complex offered. A digital billboard, located near the main entrance of the complex, was the perfect solution. It would direct potential residents to call or stop by and visit the property. Objective The overall objective was to increase tour bookings and to direct potential residents to the property. Strategy There are many new developments in the growing commun

Join for free to read