Problem How can Great Wolf Lodge tease anticipation with OOH creative before the opening of a new park in Chicago? Solution By focusing ad efforts in family dense areas to inform the of the Great Wolf Lodge presence in the area. Background Great Wolf Lodge, the largest family of indoor water parks resort hotels, launched new properties in Gurnee, Illinois and LaGrange, Atlanta in the Spring of 2018 (May/June). As a Wisconsin/Chicago company, residents were familiar with Great Wolf Lodge but associated it with the older, Wisconsin Dells property. Even those who were familiar with the brand were of- ten unaware of the wide array of family-friendly activities and amenities that make Great Wolf Lodge more than just a waterpark. We needed to convey that Great Wolf Lodge is more tha

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